The Academy

Six things the engine scores. Six ways to get better at them.

• The twistThe gap between where the setup points and where the punchline goes.4 lessons
• FreshnessThe same topic as everyone else. An angle nobody has heard.4 lessons
• SpecificityNamed, concrete, checkable. Dave from procurement, not "a colleague".4 lessons
• EconomyEvery syllable after the punch is dead air.4 lessons
• CraftMisdirection, triples, callbacks, act-outs: technique you can see.4 lessons
• The landingThe funniest word goes last. The most fixable flaw in amateur comedy.4 lessons